Reporting & Insights
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Learn to create reports and communicate insights effectively.
Dashboard Creation
What is a Dashboard?
A Dashboard is a visual display of important metrics and KPIs in one place.
It helps stakeholders:
Monitor performance
Track trends
Make quick decisions
Tools Used for Dashboards
Microsoft Power BI
Tableau
Microsoft Excel
Plotly
Example — Sales Dashboard
Include:
✔ Total Sales
✔ Monthly Trend (Line Chart)
✔ Category-wise Revenue (Bar Chart)
✔ Region-wise Performance
✔ Top 5 ProductsDashboard Best Practices
Keep it simple
Use clear titles
Highlight KPIs
Avoid too many colors
Make it interactive
Insights Generation
What are Insights?
Insights are actionable conclusions derived from data.
Not just numbers — but meaningful findings.
Weak Insight:
"Sales decreased in June."
Strong Insight:
"Sales decreased by 18% in June mainly due to reduced marketing spend and low performance in the Electronics category."
How to Generate Insights?
Identify trends
Compare periods
Analyze correlations
Look for anomalies
Connect data with business contextExample Insights (E-commerce)
Weekend sales are 25% higher than weekdays.
Discount above 20% increases conversion rate.
Region A contributes 40% of total revenue.
Final Presentation
Purpose of Final Presentation
To communicate findings clearly to:
Managers
Clients
Business stakeholders
Structure of Presentation
Problem Statement
What was the objective?
Data Overview
What data was used?
Methodology
EDA, Cleaning, Analysis
Key Insights
Important findings
Recommendations
What actions should be taken?